About
About Doug Simpson
AI advisor, speaker, and executive educator — helping business leaders make better decisions about AI.
The Short Version
Doug Simpson’s career spans Ford Motor Company, Yahoo, and Meta/Instagram. He’s spent decades at the intersection of technology and business strategy, working inside some of the most influential companies in the world.
But what sets Doug apart isn’t his tech resume — it’s that he hasn’t just worked in tech. He’s invested in and operated real businesses. He understands the challenges of running people-heavy, traditional operations because he’s done it himself. He knows what it’s like to make payroll, manage teams, and grow revenue in industries where margins are thin and execution matters more than innovation theater.
Now Doug is 100% focused on helping business leaders apply AI in practical ways. He’s not an AI guru or influencer chasing the latest trend. He’s an operator who translates AI into business outcomes — revenue gained, time saved, decisions improved.
That operator perspective is why CEOs, business owners, and executive teams trust Doug to help them navigate AI without the hype, the jargon, or the vendor pitch.
What I Believe
AI should serve the business
Not the other way around. Technology is a tool, not a strategy. The business problem comes first.
Practical beats theoretical
An AI initiative that saves your team 10 hours a week is worth more than a moonshot that never ships.
Start with how the business actually works
The best AI strategy begins with understanding your operations, your people, and your customers — not with a product demo.
Leaders need clarity, not complexity
AI decisions are business decisions. They deserve the same rigor, the same skepticism, and the same focus on outcomes.
Let’s Talk
If you’re a business leader thinking about AI — or trying to figure out what to do next — I’d like to hear what you’re working on.
Start a Conversation